Zero to Hero: Facebook Ads for E-Commerce Business

Course content

• Section
  1

  Module 1 – Introduction for E-Commerce Ads

  • 3 live classes
  • 00:00:00
  • Why Facebook Ads for E-Commerce? 00:00:00
  • Facebook Business Manager Setup 00:00:00
  • Ad Account & Page Setup for Stores 00:00:00

• Section
  2

  Module 2 – Audience & Targeting

  • 4 live classes
  • 00:00:00
  • Customer Persona Creation 00:00:00
  • Custom Audience from Website & Purchase History 00:00:00
  • Lookalike Audience for Online Stores 00:00:00
  • Interest & Behaviour Targeting for Products 00:00:00

• Section
  3

  Module 3 – Campaign Creation

  • 4 live classes
  • 00:00:00
  • Choosing Campaign Objective (Traffic, Conversions, Catalog) 00:00:00
  • Ad Set Creation: Budget & Placement 00:00:00
  • Product Ads Creative & Copywriting 00:00:00
  • Using Carousel, Collection & Dynamic Ads 00:00:00

• Section
  4

  Module 4 – Pixel & Conversion Tracking

  • 3 live classes
  • 00:00:00
  • Install Facebook Pixel on E-Commerce Site 00:00:00
  • Event Tracking: View Content, Add to Cart, Purchase 00:00:00
  • Setting up Custom Conversions for Sales 00:00:00

• Section
  5

  Module 5 – Ads Optimization & Retargeting

  • 3 live classes
  • 00:00:00
  • Monitor & Analyze Campaign Performance 00:00:00
  • Retargeting Ads for Abandoned Cart & Engaged Visitors 00:00:00
  • Scaling Ads for Maximum ROI 00:00:00

• Section
  6

  Module 6 – Advanced Tips

  • 3 live classes
  • 00:00:00
  • Avoiding Ad Account Restrictions 00:00:00
  • Tracking ROAS (Return on Ad Spend) 00:00:00
  • Case Study: Successful E-Commerce Ad Campaign 00:00:00